Blog
I’m a runner and a writer, so naturally, I love to write about running.
If you run, you are a runner. If you write, you’re a writer. And if you’ve landed on this blog, you’re my kind of awesome.
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‘So, I did a thing…’ Why do millennials couch our successes?
“So, I did a thing…I graduated from medical school.” “So, a thing happened today…I accepted a new job.” “So, a thing happened last night. I might have beaten my 5k PR.” Not…
January 8, 2019 -
Creeper marketing: Why today’s brands must be socially aware
In last week’s mail, I received a hotel key with a vanity URL penned on a cocktail napkin. The hotel key gimmick is nothing new, but in the wake of the high-profile…
October 9, 2018 -
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3 things to consider before moving your content production in-house
“No thanks, we handle our content in-house.” I’ve heard this more in 2017 than I ever have over a decade in storytelling and content marketing. Kudos to the in-house teams that really…
July 7, 2017 -
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Clarice update: Bon Jovi style
Whoa, we’re halfway there! So corny 🙂 Clarice the e-boot and I are halfway through our tenuous, six-week love / hate affair. When I put her on, it bugs the heck out…
March 14, 2017 -
Clarice, coaching, and a new goal
Well, today sucked. The injury I’ve been trying to ignore since July 2016 finally caught up with me, and I’m in a boot for six weeks. I gave myself today to piss…
February 21, 2017 -
A month of races to remember: November 2016
November 2016 was one of the best months for me as a runner. I didn’t break any personal records, and I even got lost once. But it was a wonderful month of…
December 16, 2016 -
It’s RAGNAR Napa Valley time!
The time is finally here! At the crack of dawn on Thursday, my team and I leave Iowa for San Francisco to begin a 200-mile journey to Napa Valley. If you’ve never…
November 1, 2016 -
About Me
I’m a content marketing strategist and freelance writer and editor for entrepreneurs, authors, healthcare professionals, and marketing agencies. I help people find stories worth sharing to connect with their audiences in a relevant, conversion-driven way.
I graduated from Mount Mercy University in Cedar Rapids, Iowa, in 2006 with a BA in English and a BA in Communications/Journalism. I’ve worked in content creation for 11 years, including radio news, traditional and content marketing, and healthcare digital storytelling.
In my free time, I run 10ks and half marathons (I’m slow, but I go!). I also enjoy reading, hanging out with my kids, and listening to ‘80s hair bands while sipping Busch Light. Feel free to judge.